Salesforce is a very popular Customer Relationship Management (CRM) tool that is used extensively by businesses all over the world. This tool has enabled companies to manage sales and customer data, get connected to social media, create leads, provide better customer service and automate various activities that were previously done manually. Salesforce can also be integrated with various third-party software systems to provide a complete business solution. When companies integrate their business tools in a single platform, it becomes easier for them to streamline their services and achieve greater efficiency and productivity, along with greater revenues.
In this article, we discuss a few Salesforce Integrations that are a must-have for your business.
Integrating Salesforce and HubSpot is quite simple and can be done without any technicalities. The integration provides bi-directional syncing through which changes from one system are automatically updated in the other. The integration enables sending vital lead information to the sales team. The records to be synced from HubSpot to Salesforce; vital lead information can be sent to the sales team so that they can close a greater number of deals. It also allows you to send lead scores from HubSpot to Salesforce so that your sales team is able to prioritize leads. The Salesforce-HubSpot integration decreases the gap between sales and marketing activities by bringing together the two functions on a single platform. HubSpot can use the details of Salesforce contacts to obtain a more accurate market segmentation and generate more customized marketing campaigns. Therefore, the Salesforce-HubSpot integration is must-have for increasing sales and revenue.
Integration of Salesforce with Slack streamlines communication to allow real-time interaction between users in Slack and Salesforce Chatter. Slack is being increasingly used by various organizations as it helps in carrying out efficient communication among team members. Salesforce-Slack integration makes it possible for users to look for leads, contacts, reports and records within the Slack platform without the need to move to Salesforce. The Salesforce information can easily be shared with the employees through the Slacks application thus it increases productivity. Therefore, this is a must-have integration to achieve a seamless communication and enhance overall efficiency and productivity of your business.
Marketo is a major marketing automation platform which is being used by many businesses. The Marketo-Salesforce Integration is useful for effectively handling the social media marketing, lead management and email marketing – all within the Salesforce platform. Through this integration, the sales team is able to identify and concentrate on the right opportunities that would lead to increased revenues.
Clari is a Revenue Operations platform that is quite simple to use. By using this application, revenue generation teams are able to accurately forecast revenues, decrease churn and drive pipeline. Integrating it with Salesforce makes the revenue process easier by increasing the predictability of revenue and creating consistency in the figures across the organization. Clari-Salesforce integration provides a greater clarity on revenue forecasts thus it is a must-have for your business.
Apart from these, there are many other applications that are integrated with Salesforce to increase the functionality of Salesforce and increase sales and revenues. Integrating your key business operations will not only increase your business productivity and efficiency but would also save time by decreasing the redundancy in your operations.